StackedOverview
Understand the fundamental concepts that power the Stacked platform
How Stacked Works
Stacked operates on a simple but powerful principle:
Track user behavior → Build user profiles → Surface targeted offers → Drive engagement
Start Here
If you're new to Stacked, we recommend reading these concepts in order. Each builds on the previous one to give you a complete understanding of the platform.
Foundation Concepts
Start with these core building blocks that power Stacked's personalization:
User Snapshots
Complete user profiles that drive personalization
Real-time profiles tracking currencies, levels, achievements, and custom data
Offers
Opportunities for users to earn rewards
Time-limited or ongoing challenges that drive specific user behaviors
Rewards
What users earn for their efforts
Currency, items, experience points, and more to reward user actions
Targeting & Delivery
Control who sees which offers through flexible conditions and segmentation:
Surfacing Conditions
Rules that determine who sees which offers
Tags & Segmentation
Organize users into targetable groups
Dynamic Fields
Custom properties for advanced targeting
Engagement & Completion
Trigger offers at the perfect moment and optimize their performance: